JD.com: Permeation Of Their Green Initiatives


JD.com, also known as Jingdong Mall, released a blog statement that talked about their green initiatives on their corporate website. The blog is entitled “JD.com Launches New Reusable Package Initiative”. These seemingly innocuous title does not adequately do justice to the depth of the program.

Instead of sending out a multitude of disposable boxes every single day, Jingdong Mall has decided to look into reusable options. These reusable boxes have the benefit of extending their life to about 10 usages where their previous counterparts would only be good for one use. This single-use system is very bad for the environment. A recyclable method can open up a lot of opportunities for the company.

This new initiative also has the benefit of being completely free for JD.com’s consumers. Often, the added cost is a huge drawback for many consumers when it comes to a new type of product or shipping method. Jingdong Mall has circumvented this portion of the process by absorbing the inflated shipping costs of these packages. The fact that they are reusable may also offer a financial benefit because they do not have to create as many packages. Regardless, customers today that live in cities like Shanghai or Beijing can choose to use these recyclable boxes for their shipping needs. They would simply send the boxes back to JD.com after use. Go Here for related Information.

One of the things that separate JD.com from many of its competitors is that they own their own delivery service that exclusively ships their products. This has been a major reason why they have built the loyal customer base that they have. Customers know that when they order a product it will arrive at them within 3 to 20 hours. This is a service that extends to all of mainland China.

Since the JD.com has put so much effort into expanding their shipping service, they have been putting an equal amount of time into the conversion of that service into a “green” entity. The work that they have done has been substantial but there is still a lot that needs to be implemented before a true change is noticeable. Management for JD.com believes that this new initiative will be fully implemented in the near future with 20 cities participating by the end of 2018.


More about Jingdong Mall on https://cn.nytimes.com/technology/20180619/google-china-jd-com/Tech%20in%20Asia%20-%20Jingdong%20Tags%20page/