Tips of Succeeding In the Digital Brand Marketing From Steve Lesnard

The current technology changes have a significant impact on our lives because everything seems to revolve around the digital world. The global digitalization is so intense that many people own smartphones, but they can’t afford the basic needs. They find it more relevant to remain updated than have the needs and remain in darkness.

The same case applies to the art of product marketing. Digital marketing influences people’s life habits, purchasing power, and sales in a big way. Steve Lesnard reiterates that the companies and organizations have to internalize stronger strategies to grow their brands by applying digital technology.

Lesnard admits the entrepreneurs would succeed if they leveraged digital technology in the right way. According to Steve Lesnard, keeping the marketing story simple is one of the primary ways to capture the clients’ attention. It’ vital to address the benefits of a product to the consumers in a simple language.

Making the customers understand the reason the product is better than the ones in the market is the critical point. Steve brings the point home by giving an example of the “10k songs in your pocket” campaign story used by Apple to market the iPod.

The other way, as Steve Lesnard explains, is the strategy of connecting the product with the consumers. By extension, the entrepreneurs must explain the benefits of their products during the marketing process. The consumers need to know how the product would affect them and the procedure of using the products in real life.

Steve notes that digital technology works well in the product marketing industry through videos. He notes that consumer video testimonials and placing the product in the right context are among the tools to bring the product into the consumers’ real lives.

Concisely, the business guru notes that the modern digital era makes it easy for consumers to connect emotionally with the products. The entrepreneurs must embrace the two methods to improve their marketing techniques in a big way. Steve is a renowned marketing consultant, having worked with Global Running Brand as the Vice President for four years. He also worked in the Brand and Footwear sectors and made headlines for successful campaigns in the Beijing and London Olympics.

Leading Plastic Surgeon Dr. Sameer Jejurikar

Dr. Sameer Jejurikar is a plastic surgeon in Dallas, Texas. He attended the University of Michigan where he earned his medical degree. He specializes in aesthetic surgery. Located at the Dallas Plastic Surgery Institute, his patients receive care both before and after surgery. The staff at the institute provides personal care for patients. While caring for and treating patients each patient and their needs are not the same. They will arrange services including financing and accommodations for patients to ensure a pleasant experience. In 2012 he was honored with the Compassionate Doctor Certification.

Treatments available include cosmetic procedures such as hair transplants, a skin care line, and face and body surgery. Dr. Sameer Jejurikar’s specialty is to repair and replace bone tissue, skin tissue and other tissues. Using technology such as 3D imaging patients can see what the changes they would like to make would look like before actually completing surgery. The skin care line targets problems such as elasticity, facial lines and dark circles.

Dr. Sameer Jejurikar works with others in the medical field by authoring scholarly articles about plastic surgery. He is active in the community and works with charitable organizations such as Smile Bangladesh. This organization provides care for children and adults afflicted by facial cleft deformities in developing countries around the globe. He is also active in the Multisociety Gluteal Fat Grafting Task Force. This team of doctors are working to improve safety for patients undergoing procedures such as butt lifts. They are working to reduce the risks involved by learning about the potential risks and how to prevent them.

Dr. Sameer Jejurikar is a leader in the field and has earned recognition for both his leadership and public speaking. He presented his work to his peers at the Meeting of the American Association of Plastic Surgery in Seattle also the Dallas Cosmetic Surgery and Medicine Meeting conferences where he was an honored guest.

Mathew Fleeger takes lead at Gulf Coast Western

Mathew Fleeger is a man of many successes thanks to his exemplary leadership skills and business acumen. He has risen up the ladder from his humble beginnings to the current position as the CEO and President of Gulf Coast Western. Through his career, he has amassed a great wealth of experience, especially in the oil and gas industry.

However, it did not all start here. His story goes way back to his early college years. Mathew Fleeger attended the Southern Methodist University where he took a course in finance and marketing. Immediately after graduation, he went right in to get involved in the oil and gas industry thanks to the guidance of his father.

Making use of his newly acquired skills and his entrepreneurship talent, Mathew Fleeger did not take long before he made it in the industry. He went from one job to another in his bid to gain experience from various perspectives. This would later help shape his overall view of the industry. His leadership skills saw him excel in most of the executive positions he held. This saw him rise from the entry-level positions to the top ranks with much ease.

After having worked for various firms, Mathew Fleeger finally decided to settle down and work at Gulf Coast Western; his family’s business. His stint at the company was nothing short of phenomenal, and this gave him the confidence that he could do more.

In 1993, Fleeger decided to venture on his own and started MedSolutions; a company that was involved in the treatment, disposal and management of medical waste. He would later sell the company after seeing it go through some tremendous growth. With this development, he went back to Gulf Coast Western where he still serves to date. He is keen on improving the prospects of the company and achieving his father’s vision for the company.

Air Travel Innovation by Sergey Petrossov

When people hear the name JetSmarter, the higher percentage relates it to the Chief Executive Officer of the company Sergey Petrossov, who is the founder of the online company. The company deals with private jet bookings that make it easy for those willing to take private flights access the next trip with ease and within the shortest time possible through a mobile phone app.

The success of JetSmarter is heavily owned to Sergey Petrossov, who has a business-minded personality. In his endeavors, he has managed to showcase his innovation skills that are pivotal for business success. The idea behind the JetSmarter is based on how he, Sergey Petrossov, observed what a challenge it was to book a jet privately. Essentially, he drafted a way to overcome these challenges for those willing to travel via private jets. He managed this by seizing the opportunity from the cell phone apps whose usage is on the rise.

With him winning an award of being a young innovator on Forbes 30 under 30 is a direct sign of what he is bred from. Sergey Petrossov as an observant individual he manages his many roles through his innovation of JetSmarter to get his affairs attended on time. He has managed to mobilize a team of and joining hands with other air travel companies to make his vision a reality. Comfort and luxury to the clients are some of the factors that make any business thrive. Sergey Petrossov has managed to guide his team and affiliates in according their clients value for their money. In view, Sergey has made the JetSmarter app offer a variety of options that make it easier for the client to choose what they deem best, all of these efforts are owed to the founder of JetSmarter, Petrossov.

Exploring the Career Success of Ryan Seacrest

He has gained fame as a media personality for many years now. The 44-years old businessman hosts several popular shows on various platforms. Most people know him as the host of American Idol, a position he has held for the almost two decades now, he was born and raised in Atlanta but later moved to work in New York. Ryan Seacrest has always been passionate about being a radio personality since his childhood. He also covered various entertainment events that were held in New York and also worked as a news anchor for a local TV station.

The American Idol host has also earned a good reputation as a producer. He has displayed the skills in the TV reality show called Keeping Up with the Kardashians. Just like any other child, Ryan Seacrest admired the career success of some individuals in his dream career. One of his role models while growing up was DJ Casey Kasem. He went to Dunwoody High School and later joined the University to advance his education.

The celebrated TV personality has also been an actor. He was involved in a film called Knocked Up in 2007. Seacrest has won prestigious awards due to his excellent production skills. One of the films that he worked on and earned him an Emmy is the Food Revolution. Some people only know him as the pioneer of the Ryan Seacrest Foundation. However, he also established other enterprises in the beauty and fashion industry. He is a successful businessman and is the brain behind several ventures. According to him, he comes up with business ideas to help the average citizens to access quality goods and services.

Ryan’s clothing line provides unique fashion for men and at an affordable price. In some cases, he has collaborated with other professionals to meet the needs of his clients. For example, he partnered with Dr. Lancer to offer quality skin care treatment options. Some of the women that the TV star has dated in the past include Teri Hatcher and Julianne Hough. He has spent a significant amount of his resources and time to help the less fortunate through the Ryan Seacrest Foundation.

Find out more about Seacrest´s Foundation at

Understanding the success of Greg Blatt

Work experience

In 2016 December, Greg Blatt was appointed the CEO of Tinder replacing Sean Rad. Before the appointment on to the leadership at Tinder, Greg Blatt held various high positions in different organizations. From 2013 December, Greg Blatt was appointed as the Executive Chairman of Match group. During this period, he was also serving as the Executive chairman of Tinder (Wallmine).

Also, he served as the Executive Vice President and General Counsel of IAC after which he became the CEO of the company. For two years, from 2013, Greg Blatt served as the Executive Chairman of Tinder. Other organizations that Greg Blatt has served include Martha Stewart Living Omnimedia Inc. Here, he served as the Executive Vice President and the Business Affairs and General Counsel. Also, he has been associated with prominent New York Firms which are Grubman Indursky and Schindler and Wachtell, Lipton, Rosen, and Katz.

Educational background

Blatt attended Colgate University from 1986 to 1990. He graduated with a Bachelor of Arts degree in English Language and literature. Between 1992 and 1995, he attended the Columbia Law School where he obtained his Doctorate in law. Before going to Law school, Greg Blatt worked in different places such as France, Telluride, and Budapest bartending, painting houses and bussing tables to raise money so that he could support himself. After finishing law school, he realized his prowess in writing novels and screenplays while working at a renowned law firm in New York. He saw working at this firm not fulfilling enough for him so went to study Entertainment law with hopes that it would create opportunities for his creative interests.

Martha Stewart, one of Greg Blatt´s clients, decided to take her company public and asked him to join in as her general counsel. He took up this opportunity, and while working, he realized that he was better at being a general counsel more than working as an associate at a law firm. This marked the beginning of his development through different ranks until he became the CEO of Match Group.

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Isabel dos Santos and the European Parliament

Isabel dos Santos is the chairwoman of the Angolan telecommunications giant, UNITEL. Recently, she travelled to Europe to discuss the path of Africa’s growth. Santos has been the public champion of the development of Africa for the better half of the last decade. Isabel dos Santos spoke at the European Parliament and Africa Summit of 2019 commenting details not only her plans and dreams for the development of Africa, but also for her expectations of Europe’s involvement in the process. As a colonising power and economic superpower, there is an implied responsibility, which was present but not explicitly acknowledged.

In her address, Dos Santos stated that Africa had no choice but to become digital in order to be successful in the world economy. There is no clear plan for the modernisation and development of Africa’s digital infrastructure, but the fact remains that it is necessary for Africa to be able to compete and participate in global markets. Isabel dos Santos also suggested that the implementation of digital infrastructure and subsequent digital spaces will solve several other problems that are currently plaguing sub-Saharan Africa. Africa’s cellular revolution acted as a catalyst to solving several issues, so it is sensible to assume that a digital revolution would extend that. It was argued that digitising Africa would help solve building safety issues, transportation issues, and even banking issues in the massively growing African megacities.

Education is also an important factor that Isabel dos Santos mentioned in her speech. UNITEL invests significantly in improving education and fostering innovation in technology. Thus, it makes sense that education was so severely stressed during this summit. Education and its results also help a country’s economic development, in terms of both GDP and market diversity.

Overall, it was apparent that Africa and Europe need to work together in order to foster growth in Africa in terms of digital development and technological innovation. In addition, this cooperation would likely aid in development economic ties and diplomatic ties between powers in both continents, a scenario that is undoubtedly beneficial for both sides. Isabel dos Santos and her speech illustrate these needs masterfully.

More on Dos Santos´ philanthropic career for Africa at

Vijay Eswaran and Why Business Success Is Key

Vijay Eswaran is one individual who has tasted from the sweet fruit of success. He has eaten much from the fruit basket of success and has gained a lot of nutrition from this consumption that has done over time. As such, Vijay Eswaran would be able to provide aspiring entrepreneurs and business individuals with ways to inspire motivation and strength and seek a better life.

See, Vijay Eswaran is not here to mess around, he is here to build businesses and provide people with guidance on how they should build a strong business.

One key aspect that one can learn from Vijay Eswaran is that of building a strong business by studying and understanding different tactics of the competition. Remember that if you fear the competition and don’t ruse up to meet the level of guidance that is present within the market, you are doing yourself a great disservice, make certain to take on the role of learning and learning quickly.

Did You Know that Competition Provides You With a Framework for Success

The presence of a competitor lets you understand what your customers actually want out of your offerings. If you are a startup that is only establishing its foothold in its targeted industry, then knowing about your competitor, their advantages and their shortcomings could set you up for success.

Having a similar business that’s also operating in the same location allows you to venture into the market with ease. You could learn about the competitor’s products or services; their marketing mechanisms; and their overall rapport with the customers.

This allows you the extra preparation that you could only have when you have such data to observe beforehand. This saves you from significant startups costs and allows you to put your business towards success fright from the start.

Maarten De Jeu’s Hope for the Future of Young Scientists

Maarten De Jeu’s prime purpose in society as he sees it is to provide the youth of the world with the opportunity to succeed. This has been exactly what he has devoted his efforts to do for as long as he has been a part of the business game. Even though generally the business industry is associated with making vast amounts of profit, Maarten De Jeu does not see it as being valuable for specifically this purpose. Instead, he believes that the most important part of any businessman’s career is the point at which he discovers what it is he is passionate about because once this is determined, they can utilize the resources they have at their disposal from their career to help as many people as they so desire. Learn more:

This is something that has propelled Maarten De Jeu to work harder on a daily basis. Knowing that there will always be a bright tomorrow helps him to keep his ego in check, as he knows that the present moment is not always about him. Instead, it is frequently about what you are able to do with the time you have available to you, and the specific actions that Maarten De Jeu wants to be known for are for his work for the youth and introducing them to science.

Since he was, in the past, a board member on a scientific museum, he has seen the influence passion can have on young people all around the country, and this is not reserved to the wealthy young people like much of our population would, in his opinion, like to believe. He believes instead that there is quite an economic imbalance within our country’s borders, and it frequently contributes to the idea that those who are less privileged do not want to learn as much as those who are.

If anything, the opposite of this tends to be the truth, because those who have not been granted a fair chance to succeed for the entirety of their lives feel as though they must get up and start moving as soon as the opportunity is presented to themselves. This is why Maarten De Jeu tends to view young people who are not given the tools they need for success as winding up bands of potential energy; they are ready to release at any moment, and he hopes to give them the strength and financial security to feel that they are allowed to do so. In Maarten De Jeu’s experience, many of the people he has worked with are not totally unaware of the way science operates, but they simply were not granted the tools they need to pursue their interests. He wants to counteract this sad reality.

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Shervin Pishevar: Twitter Frenzy Covers World Domination and Technology

Shervin Pishevar took to the social platform Twitter to point out some facts about the economy in America and the effects it is having abroad. When he was touching on all these topics, it ended up becoming a viral Twitter frenzy that spanned more than 20 hours. Maybe once Shervin Pishevar got started on his rant, he kept thinking of more and more details everyone should be aware of. Getting free advice from Shervin Pishevar is a bonus. He is not new to the investment world. His gambles have paid off big, and today, these companies are common household names, such as Airbnb, Uber, and Tumblr. You can see why his predictions may be something to sit up and take notice off.

Shervin Pishevar is an immigrant. One of his many tweets brought up the wall in America. There are powers in America who are working on creating a solid barrier between Mexico and the United States. Pishevar brings up the point that a wall may not provide the intended protection it was supposed to. A border is supposed to keep harmful people out while still allowing access to the good. Shervin Pishevar tweets that America may be keeping out the good, which ties into his points about businesses particularly in California.

Silicon Valley was the central location for all technology companies, leaders, and workers. The world has expanded rapidly, and now technology-based operations can flourish in all parts of the world. They are no longer locked into the Silicon Valley or the United States for that matter. If America is not the center of the tech world anymore, and we are chasing away new citizens, are we, in essence, closing ourselves off from future developments? Will other countries outpace us and become powerhouses in their own right?

As you can see, Shervin Pishevar’s tweets cover more than just money and investing. He includes a broad picture of how the world financials all push and pull on each other. It is more than only money and location, but the new world order includes a mix of locations, innovations, leadership, and original ideas.