Raleigh No Kidding

Steve Lesnard is a big proponent of two important ideas in digital marketing for new products. One is keeping your message simple but memorable and the second idea is to bring your message alive to customers by personalizing it. This has always been important but it is, perhaps, much more so in our digital world. We communicate in new ways and so advertisers need to alter their methods as well. Marketing needs to fit around social media by focusing on the individual consumer.

Peleton is a company mentioned by Steve Lesnard in connection to the first idea, a simple but memorable message. Peleton makes and sells exercise equipment. When advertising their stationary exercise bikes, they did not talk about the features or components of the product. Instead they emphasized bringing the energy and excitement of a spinning class to the comfort of your living room. The idea of convenience is powerful in our fast paced world. Customers are much more likely to be reached by a message of convenience than from a simple description of a product. Another great benefit of this is that this simple message can be extended to a range of products including other fitness equipment, different sports, or even fitness apps. This ensures that products are much more exciting than what they are at their base. Instead every product fits neatly into the consumer’s life, enriching and enhancing it.

The second idea, connecting products to consumers’ lives and personalizing it, is done through a number of ways. One way is appropriate product placement. Advertisements and marketing can be made much more relevant by the smart use of social media. Perhaps exercise equipment is advertised in relevant groups, or close to certain topics. Another way is to use customer testimonial. What is their story and how is it similar to other clients? Another aspect is to focus on specific features, the most relevant and exciting. What do you want your company to represent? What is the message you want people to remember when they hear a specific brand name?

Why would Raffaele Riva, a private equity or angel investor like the public markets? This is because Raffaele Riva is one that would see different aspects like easy liquidity.

Easy Liquidity

Where other investment methods such as real estate essentially lock down your investment for a staggering amount of time,stock equity holdings come with a promise of increased liquidity.

This means that if you ever run into an issue of liquidity, you could easily sell your shares to enjoy an immediate influx of cash. Finding buyers for stocks is far easier than doing so for other securities or commodities.

But It’s Not Where those Advantages End

While all of these advantages make stock the popular investment method that it is today, it is not all that this investment option is capable of.

There is no doubt that equity shares comes with the promise of high liquidity. As mentioned above, you could sell them any time upon your will. And depending upon the company that the stock belongs to, they could sell instantly.

But there are times when the stock is just too valuable to sell off.

It could either be due to the company’s immediate growth, or the chances of its value increasing in the future. Whatever the immediate circumstances, you may be able to assess that your stock is going to pay off big time in the future, which is why parting ways from it would not be a very viable decision.

And when you add the requirement of paying capital gains tax on the amount you would make by selling your stock, then it adds another level of assessment to that decision.

All of this is enough to create a conundrum whenever you are faced with an immediate need of cash due to any unforeseen event.

Find out more about Raffaele: https://twitter.com/RaffaeleRiva4