In the capacity of Global Brand President in the L’Oreal Professional Products Division, Dan Bethelmy-Rada has been a champion of diversity for more than 15 years throughout his career with L’Oreal Paris and Garnier brands. He deeply understands the importance of inclusivity and the value of diverse representation company-wide.
Bethelmy-Rada has honed his skills in marketing and digital strategy, while using best industry practices to advance key business objectives. Throughout the years, he has championed both diversity and continued education, which has been an effective strategy for cultivating robust and high-achieving teams. Dan Bethelmy-Rada has trained successful candidates for key marketing positions for many years, which has supported L’Oreal’s commitment to company-wide inclusivity and representation.
Bethelmy-Rada has contributed to the success of the Matrix brand through ongoing team development and by maintaining an openness to new ideas and perspectives. Perhaps key among his contributions to L’Oreal has been cultivating diverse talents, which has contributed to the brands top-ranking in the marketplace. As an inspiring leader, he encourages both individual and team development.
Dan Bethelmy-Rada was born in Venezuela, lived in the United States for a decade, then later moved to Paris as a teenager. His travels have fostered an even deeper appreciation for diversity and the many ways in which people and places are uniquely beautiful. He’s also passionate about photography, which has further strengthened his understanding of how beauty can be found all around you. As a teenager, Bethelmy-Rada participated in a study-abroad program that provided a wealth of intercultural experiences and opened his eyes to the possibility of building a career that facilitated global interactions.
Dan Bethelmy-Rada studied International Business at Sorbonne University in Paris and received an appointment to Product Manager for LaScad, a company owned by L’Oreal, after earning his MBA from ESSEC Business School. He progressed his career by continuously strengthening his skills in advertising and marketing. He was later appointed to a position in the L’Oreal Consumer Products Division as Director and subsequently earned a promotion to Assistant Vice President of Garnier International, where he worked on the Fructis hair care brand. He later transitioned to skincare.